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We’re committed to driving your work forward

At Rut Manufacturing, our goal is to create innovative products that do more - more work, more efficiently, in half the time. That’s why we take the latest equipment technology which combines hydraulics and electronics and apply it to every one of our products during the design and manufacturing process. Now, you just won’t get more done - you’ll see the power of our products with every cut.

Where We Began

Kevin and Ira Matney established Rut Manufacturing because they noticed a need for new and innovative products in the construction industry. At the time, most construction equipment had yet to combine electronic technology with equipment hydraulics. They envisioned Rut Manufacturing as a business built on putting customers first, optimizing different pieces of equipment to be more productive and efficient.

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Where We’ve Been

Before founding Rut Manufacturing, Kevin and Ira Matney grew their previous company from two people to a $14 million per year corporation with over 70 employees, learning the ins and outs of the manufacturing business as they went. They eventually sold this company in 2014 to a private equity group that had the means to take it to the next level. However, Kevin and Ira still felt the same drive and passion for doing more – that’s when they decided to found Rut Manufacturing to continue designing and producing more innovative products. The Matneys look forward to what the future has in store for them and pray that God’s blessings will be with them on this next journey.

Where We’re Going

Since founding Rut Manufacturing, Kevin and Ira now have one of the fastest-growing excavator attachment and skid steer attachment companies. Despite their continuous growth and success, Rut’s goal has always remained the same – to maximize the efficiency, performance, and versatility of construction equipment so that you can perform your job with ease.

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The Founders of Rut Manufacturing


Kevin Matney

I got my first job when I was fourteen at a body shop where I helped repair and paint cars. This being my first job, it opened my eyes to what it takes to do quality work. After my first week on the job, I realized that if I didn’t do my job well, then the next employee couldn’t complete theirs either.

As I entered the workforce, I developed new skills and abilities. It seemed as though steel and metalwork were calling my name. After being a production welder for some time, I wanted to broaden my skill set. I started studying CNC machining, AutoCad, and product design. I started understanding the manufacturing process. Then I got the opportunity to be the shop foreman at a fabrication company. After finding success in this position, I realized I could own and operate my own business. I partnered up with my brother and started our first company in my backyard.


Ira Matney

I vividly remember my Dad taking me to my first job when I was twelve. He arranged for me to work on a tobacco farm in Ledford, NC. As I watched the sun come up over the fields, I felt the excitement, nervousness, and wonder. By the end of that day, I thought there had to be a better way to do this job. As I got older and took on other jobs, I found myself asking the same question. It didn’t matter if I worked in a hosiery mill, a lumberyard, or a manufacturing plant. I always wanted to find an easier and better way.

I joined the Navy shortly after high school because I want to see more of the world. While in the military, I learned about discipline, honor, and integrity. After the Navy, I moved back to Denton, NC, and went to work as a welder.

Then I came across an opportunity to try my hand at Sales. I said to myself: If I am going to be in sales, I will do so on my terms. I wanted to be honest and give the customer the best product to fit their needs. I didn’t want to try to push someone into something they cannot afford or need. My policy of honesty and integrity in the sales process allowed me to almost triple the sales of a company in just 18 months. With the ambition to do more and go farther, I then teamed up with my brother to start our own business.

I have been using Rut products since 2017 and I am more than happy with the quality of service and the products. Every time I call Ira he immediately hooks me up with what I need. I 100% stand behind my testimony of these guys!
Houston Barnes
I have a 36″ Brush Eliminator on a mini ex. I am pleased with the performance, ease of use and low maintenance. The Brush Eliminator has done everything Rut has claimed it would do. I’ve operated dedicated heavy/clearing equipment all the way down to chain and brush saws for a pipeline company. For my personal use I’m very pleased with Rut Mfg and the Brush Eliminator
Steven Paul
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